A Good Web Site Is a Website That Works!

How can you understand if your web site is a good website, or what is a great site?

An excellent website is a website that works, if you have actually created your site to offer some products, you can say that your website is a great site if it does offer products.

* But are you offering as many items as an excellent website offers, or you are only offering a couple of items now and then?
* Are your sales pages good enouth to consider your website a great website?
* Do you have enough visitors to your website to consider it an excellent site?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors stay sufficient time to consider your website an excellent site?
* How can you know for sure if your site is a good website?
* What sort of concerns ought to you be making to yourself to know if your webite is an excellent website


* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your priority?
* How should you mesure your success?


If the website belongs to a business, then the websites wear ´ t belong to a single person, there ´ s not only one individual that can say if you have an excellent website, so you will have to assemble individuals that are extremely interested

You will discover the techno-geeks, the sales people, the general public relations individuals, etc and so on and everybody of them will have their own concept of what is a good site

When again as the site belongs to ALL the company, the people on your business who care enough to evaluate the website, must be asked to join the team and take some responsability about the style of the website


Every one of individuals who cares about the site will have their own idea of what they want out of a great website. Many of them will just be talking on behalf of their own departments, however you must force them to think on behalf of the business.

Every department can have their own objetives, goals and goals, every one has his own concept about what is a great site, but they need to think as a company, and the conclusion should please the majority of them, and if you can, your should develop an excellent website for all of them.


Every website has very first time visitors, returning visitors, curious, purchasers, individuals that showed up by error, individuals that spend a short time at the site, people that invest a long period of time at the website, and so on.

What kind of visitors do you desire, the ones that reveal regularly, the ones that read the most pages, purchases more things, buys more regularly or invest the most money?

Which are the most essential visitors for your business, to think that you have a good site?

Once you get them you can be pleased that your website is an excellent site.


As soon as you understand what everybody wants, you will need to focus on everyone ´ s objectives.

Will you pursue increasing visits, offering more items per go to, offer more information about the company and it ´ s products, improving customer complete satisfaction.

After a discussion that will depend upon how many people is providing their own opinion about what cares most, you ´ ll wind up with your own list of top priorities, and the ones that will not be satisfied with their demand, at leas will understand why.


How can you make certain that the numbers that you are getting are telling you that your website is a good website, It depends …

* If your main priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also use some javacript and or cookies.
If your main objective is revenue then the sales will have the leading voice, *.
If you are going after consumer complete satisfaction then you must agree with the other members of your business how will you gather complete satisfaction data and how will you weigh it, *.

All the information that you gather need to assist you take business choices. It ´ s not a matter of getting as much details as you can, due to the fact that too much info can be as bad as inadequate info.

Ensure that you keep measuring your success, make it part of a consistent enhancement process, due to the fact that the web changes month after month.

Then you ´ ll really have the ability to tell if your site is a good site.

Written by Dr. Roberto A. Bonomi